Who wants to smell like an oil can?
Posted in Rants/Raves on 06/07/2006 06:34 am by enjanerdThere’s this commercial I’ve been seeing lately for Dial body wash for men. They market it as looking like it comes in an oil can. That makes it manly, so men will use it.
The last time I bought shampoo, I bought a bottle for Ian that was specifically “for men.” It came in a nondescript gray and blue bottle and had a soapy smell to it, nothing fruity or herbal. That made it, of course, very manly.
Last weekend, while we were at Target, we looked at some soap/body washes and they now have a whole section of men’s body washes. Seems like every company wants in on this men smelling clean phenomenon. Unfortunately, out of the dozen or so scents by Old Spice, Dial, Suave, and Axe, there were only 2 scents that didn’t repulse me. One smelled like lime gatorade and the other smelled like… soap.
The scents had names like “Mountain Rush,” “Full Force,” “Phoenix,” and “Tsunami.” Yes, we get it. You’re manly. And these scents coming out of manly oil can bottles are all very manly-smelling too. The problem? Men don’t naturally smell very pretty. They smell musky, like they haven’t showered in a few days. Why? Probably because they haven’t. But why do you want to buy soap that makes you smell moreso, when you’ve gone to the trouble of *actually* showering?
I can’t fully convey to you these odors that technology has allowed companies to bottle in gelatinous form, but imagine a fresh spring breeze mixed with VapoRub mixed with an Indian restaurant. Mm… Mountain Rush!


